Tuesday, March 1, 2011

Style: Casual wear with a traditional flair

     Ever had the urge to wear your traditional outfit to work or school but the fact that none of those you own are work or school "appropriate" (whatever that means) had you holding onto them for that special occasion only? I share your pain. Thank goodness for a certain social media called facebook, recently I have been noticing several family and friends rediscovering the old trend of wearing traditional attire as an everyday look. I was inspired to say the least.

BeTam Chic... Z via facebook


Traditional clothing is the hottest business in Ethiopia. There are several boutiques around the country catering for the ever growing demand. In comparison, there are only few designers that everybody counts on to spice up the monotonic market.

       When it comes to designing traditional cloths, no one does it like Designer Genet Kebede. Her high fasion line, Paradise fashion, is undeniably the most successful and popular line in Ethiopia. Genet has a degree in design and high fashion couture and is a creative mind behind most of the elegant traditional evening wears and bridal cloths we see around today. She knows her craft very well and provides one of a kind custom pieces paying extra attention to quality which has garnered her a huge client base despite the high end price tags. Although she is best known for her elegant party dresses,  Paradise Fashion carries casual pieces as well as swim wears.

Check out some of her casual designs:











Genet's Designs via her website


Another familiar name in Ethio-fashion scene is Mekdes Tefera Taye. The talented designer is the owner of Mekdi Designs- a hip and cool traditional clothing line in Addis Abeba.  She says she started designing when she was only 14. Her passion has turned into a profession and she had show-cased her creation in several fashion shows in and out of Ethiopia.

One thing I really love about her line is that her inspiration comes from various parts of Ethiopia. She incorporates not only cotton, a primary fabric used among the majority of Ethiopians, but also leather attires paying tributes to nomadic and cow-herding tribes who wear cloths made of leather as an everyday attire. Check out some of her designs below:





     Hope ya all noticed the Inzirt (cotton spinner) as a hair accessory. Who would've thought?


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